Whether you’re aiming for a sophisticated, gentle, or mature brand personality, or you’re just a little color-phobic, there’s still plenty of subtle color palettes that are interesting and engaging.Read More
If you feel a little lost when it comes to designing your website, I’ve put together five design tips that will help make any website look polished and professional.Read More
I've made a list of the seven most common logo mistakes I've come across in the hopes that you'll be able to avoid them in the creation of your logo and brand.Read More
Once you have all the building blocks for your visual brand, you have to start using them. It can be overwhelming to think about all the graphics you now need to update. But like any big project, if you put together a strategy and take it step by step, you can tackle it with great success.Read More
No matter what color you use as your primary in your visual brand, a Christmas color palette can be designed around it.Read More
Okay, you DIY-ers, this one's for you. The fastest way to make a design look unprofessional is to mess up your typography. I'm here to help you avoid that.
In this post, I'll be going over basic typography terms, and some rules of thumb for typography use. This post is intended for a starting post, for those who don't know anything about typography.Read More
Secondary logos can be great tools for ensuring your visual brand is flexible and easy to implement, but they can be an intimidating nuance to your visual brand.Read More
Ever feel like your graphics are boring?
It may seem like a small problem, but in a digital age, when consumers have shorter attention spans than ever, the ability to capture attention with your graphics is more important than ever.Read More
Today is all about one hard, simple truth: your visual brand is not about you.
Let's dive right in.Read More
But building a feminine visual brand doesn’t mean you have to sacrifice professionalism or adopt a casual tone.Read More
Pride & Prejudice (2005) is a great movie to study to learn how to use color to add to story. I’ve broken down the color palettes of the main characters and places featured to highlight how personality and mood is reinforced through color.Read More
This week I'm tackling some common misconceptions clients have had about designers based on my experience working as a brand designer. These misconceptions have put strain on our client/designer relationship, and caused frustration for both of us.Read More