Case Study: Jill Wolf

A color logo overlaid over a black and white photo of a woman

Today I'm delighted to share an interview with Jill Wolf, whose visual brand I designed earlier this year. 

Jill Wolf Logo

Before we jump into things, tell us a little about yourself and your business.

I'm a mom of a toddler that I intend to homeschool. I've been in the learning industry for 25 years. My biz is training homeschool moms to be better teachers by understanding learning and teaching her child how to learn.

Jill Wolf alternate logos

What was your visual brand like before you decided to get a Noteworthy Visual Brand Starter Kit?

nature colors and images

Jill Wolf Color Palette

What made you decide to invest in a Noteworthy Visual Brand Starter Kit?

I'm not a visual brand expert. I knew I needed something that looked more professional and more like my brand so I chose to consult an expert.

Jill Wolf Type Treatments

How would you describe the design process to someone considering getting a Noteworthy Visual Brand Starter Kit?

Sierra has a very straightforward and simple process which I greatly appreciated. She did however need me to do my homework and dig deep into my brand so she could do her design process well. It was an enjoyable collaboration. I hope to get to continue to work with her and her expertise.

Two-tone diamonds in different colors

What surprised you about the design process?

The results were so thorough. So many aspects of how colors, shapes, images, fonts etc. affect the perception of a brand. I'm constantly amazed at how much I learn from her.

Icons of a target and arrow, mountains, and a person and checkmark

How do you feel about your new Noteworthy Visual Brand?


A collage of photos with light backgrounds and colorful objects relating to school, children, and mothers

Now that you're a couple months out from your Noteworthy Visual Brand, do you notice any changes in your business?

I feel like my brand is brighter and happier. I like how it looks and feels.

A collage of Jill Wolf's brand assets

Do you have anything left you'd like to say to anyone considering investing in their visual brand?

Discover your brand personality first and then let Sierra design you the visual look and feel to make your brand come to life

If you're ready to invest in your own professional visual brand, like Jill, check out my Noteworthy Visual Brand Starter Kit.



I'm Sierra Kellermeyer, brand designer.

I work with passion-driven small business owners who feel their visual marketing is disconnected from their core identity and ideals. I get to know them, their business, and their services, and design them a Noteworthy Visual Brand that effortlessly attracts their ideal clients.