Should I Design My Logo?

A logo with two pencils crossed over a light bulb, with a ring saying should i design my logo

Your business needs a logo. You probably know that.

And if you’re reading this post, you probably also know that at least for now, having a brand designer create your logo is out of your budget.

So what’s your alternative? Should you design your own logo?

Maybe. Whether or not you should design your logo comes down to your answer to one simple question.

A logo design of two reflected questions marks with "the point what is it" next to it

What is the point of a logo?

Before I ask you the question that will determine if you should design your own logo, I want to refresh your memory around the purpose and strategy behind it.

In the simplest terms, your logo is how you visually represent the name of your business. It also serves as the cornerstone for your brand and sets the tone for the rest of your graphics.

So the point of a logo is to represent your business and set the tone for the rest of your customer experiences.

A briefcase icon with "professionalism: better than originality" under it

Professionalism matters more than originality

Is that shocking to you? After all, I sell Noteworthy Visual Brands, designed to showcase what makes your business noteworthy.

But it doesn’t matter how perfectly your logo represents your noteworthy qualities if it looks sloppy and amateurish.

For businesses, professionalism is assumed. It’s the bare minimum.

Before you can showcase what makes your business unique, you need to prove that you’re a professional that can be trusted.

a line drawing of a light bulb next to the word "your talent. is it better than a template?"

Can you design something that looks better than a template?

So, with those two points in mind, this is the question.

Can you design a logo that looks better than a template?

Because if you can’t hit that bare minimum of professionalism, a professional yet trite template logo is going to give a better impression than a sloppy and creative logo.

Whether or not you can design something better than a template comes down to two questions.

Can you build it well?

In other words, can you build it so that it’s transparent and can be laid over other graphics?

Can you build it at a high resolution so it will look good when printed?

Can you build it as a vector so you will always have an original file that can be resized to fit your needs?

Suggested reading: Raster vs. Vector

Do you have an eye for design?

This is harder to quantify, but it’s important to be honest with yourself with this question. You may be a very creative person in other fields, but can you make designs that look comparable with professional designers?

It can be helpful to study famous logo designers to get a feel for logos that are universally considered good design.

Suggested reading: 7 Common Logo Mistakes

thumbnails of three logo template collections

Some of my favorite logo templates

Can’t design a logo better than a template? That’s okay!

It might even be a relief. Often admitting you’re not good at something is taking a burden off. ‘

To help you get start looking for a logo template that will work for you, I’ve gathered three of my favorite logo template packages from (my favorite place to buy design assets).

Don’t have design programs?

If you don’t have the programs to edit your templates? You can download free trials of Illustrator or Photoshop for a month to play with and customize your template.

a checkerboard pattern with "the final goal" in the middle

The final goal

To wrap things up, there’s nothing wrong with a template logo when you can’t afford to hire a brand designer.

Your first priority for your business’s visual brand should be to put forward a professional appearance.

But, eventually you will want to invest in a visual brand that’s more than just professional. You’ll want to invest in one that shows off what makes you, your services, and your clients noteworthy.

visual branding board for the csc at unm

If you're ready to invest in your own professional visual brand, check out my Noteworthy Visual Brand Starter Kit.



I'm Sierra Kellermeyer, brand designer.

I work with passion-driven small business owners who feel their visual marketing is disconnected from their core identity and ideals. I get to know them, their business, and their services, and design them a Noteworthy Visual Brand that effortlessly attracts their ideal clients.

Sierra KellermeyerComment