Whether you’re aiming for a sophisticated, gentle, or mature brand personality, or you’re just a little color-phobic, there’s still plenty of subtle color palettes that are interesting and engaging.Read More
If you feel a little lost when it comes to designing your website, I’ve put together five design tips that will help make any website look polished and professional.Read More
I've made a list of the seven most common logo mistakes I've come across in the hopes that you'll be able to avoid them in the creation of your logo and brand.Read More
Okay, you DIY-ers, this one's for you. The fastest way to make a design look unprofessional is to mess up your typography. I'm here to help you avoid that.
In this post, I'll be going over basic typography terms, and some rules of thumb for typography use. This post is intended for a starting post, for those who don't know anything about typography.Read More
Secondary logos can be great tools for ensuring your visual brand is flexible and easy to implement, but they can be an intimidating nuance to your visual brand.Read More
Ever feel like your graphics are boring?
It may seem like a small problem, but in a digital age, when consumers have shorter attention spans than ever, the ability to capture attention with your graphics is more important than ever.Read More
Today is all about one hard, simple truth: your visual brand is not about you.
Let's dive right in.Read More
This week I'm tackling some common misconceptions clients have had about designers based on my experience working as a brand designer. These misconceptions have put strain on our client/designer relationship, and caused frustration for both of us.Read More
As a business owner, you wear a lot of hats. One of your jobs is making sure you're doing everything you can to insure your business is successful.Read More
When you start combining colors together, and try to create something harmonious and set the right tone, things can get really frustrating really quickly.Read More
Purple dye was once the most expensive dye, and because of that, it has ties to luxury and royalty. Its dark and rich color also ties it into spirituality and mystery.Read More
With that said, this month I researched visual brand "trends" for copywriters.
I use the term trends loosely, because what I'm looking for is patterns and similarities among top-Google-ranked businesses, not necessarily new visual brand styles.
Copywriters write text (copy) for advertising, marketing, and other business publicity materials, and for these visual brand examples, I looked only at freelance copywriters, not agencies that include copywriting services.Read More