Secondary logos can be great tools for ensuring your visual brand is flexible and easy to implement, but they can be an intimidating nuance to your visual brand.Read More
Today I'm delighted to share an interview with Elisabeth Swim, whose visual brand I designed earlier this year.Read More
A couple weeks ago, I talked about the benefits of having a flexible brand. This week I'm sharing what makes a visual brand flexible, so you can get all those great benefits.Read More
With that said, this month I researched visual brand "trends" for copywriters.
I use the term trends loosely, because what I'm looking for is patterns and similarities among top-Google-ranked businesses, not necessarily new visual brand styles.
Copywriters write text (copy) for advertising, marketing, and other business publicity materials, and for these visual brand examples, I looked only at freelance copywriters, not agencies that include copywriting services.Read More
All visual brands range in their level of flexibility, but a flexible brand is one that's able to adapt and expand without losing its core essence. Having a visual brand like that can be very powerful, for a few reasons.Read More
Mindset coaching is a specific niche of business or life coaching that focus on helping their clients overcome damaging held beliefs and mindsets that hold them back professionally and/or personally.Read More
It's important to know your competition. You can learn what they're doing right, and what the market wants. You can also learn how you could do better than your competition, and how to make yourself stand out from them.Read More
When designing your visual brand, it's equally as important to know the industry trends for visual brands. Educating yourself on the visual language being used in your space allows you to speak in ways your target audience is familiar with, while also avoiding looking like a clone of a someone else's business.
This month I'm looking at online business coaches.Read More
Are you wanting to brand or rebrand your business? That's awesome! But before you start anything, even a Pinterest inspiration board, you need to figure out your foundation.Read More