I've made a list of the seven most common logo mistakes I've come across in the hopes that you'll be able to avoid them in the creation of your logo and brand.Read More
Okay, you DIY-ers, this one's for you. The fastest way to make a design look unprofessional is to mess up your typography. I'm here to help you avoid that.
In this post, I'll be going over basic typography terms, and some rules of thumb for typography use. This post is intended for a starting post, for those who don't know anything about typography.Read More
Today is all about one hard, simple truth: your visual brand is not about you.
Let's dive right in.Read More
This week I'm tackling some common misconceptions clients have had about designers based on my experience working as a brand designer. These misconceptions have put strain on our client/designer relationship, and caused frustration for both of us.Read More
I'm delighted to share an interview with Jill Wolf, whose visual brand I designed earlier this year.Read More
As a business owner, you wear a lot of hats. One of your jobs is making sure you're doing everything you can to insure your business is successful.Read More
Your visual brand’s personality is how your visual brand makes your audience perceive your business.Read More
Purple dye was once the most expensive dye, and because of that, it has ties to luxury and royalty. Its dark and rich color also ties it into spirituality and mystery.Read More
A couple weeks ago, I talked about the benefits of having a flexible brand. This week I'm sharing what makes a visual brand flexible, so you can get all those great benefits.Read More
Today I'm delighted to share an interview with Fran Ritchey, whose visual brand I designed earlier this year.Read More
All visual brands range in their level of flexibility, but a flexible brand is one that's able to adapt and expand without losing its core essence. Having a visual brand like that can be very powerful, for a few reasons.Read More
Blue is a calming color that makes us feel safe and relaxed. Peace is at the core of blue, but by adjusting how you use it, you can give different reasons for why your client feels peaceful.Read More