Why Your Visual Brand Has to Be Flexible
The best friend of the tired mom, and the homebody entrepreneur.
You know why? Because pants that flexible don't get in your way. You can throw them on, and not think about them again for the rest of the day.
In contrast, blue jeans restrict movement, and skirts require presence of mind to avoid flashing anyone.
Your visual brand should be as flexible as that favorite pair of pants.
Now, being flexible doesn't mean being inconsistent - not having set colors, fonts or a logo is the metaphoric equivalent of not wearing any pants at all, and we don't want that.
All visual brands range in their level of flexibility, but a flexible brand is one that's able to adapt and expand without losing its core essence. Having a visual brand like that can be very powerful, for a few reasons.
Adapt to Different Platforms
A visual brand with flexible layout templates, i.e. graphic pieces that can be used in different configurations, can easily adapt to any new platform that comes along.
If your visual brand has one strict layout that you've been using for your original platform, that layout will look forced and uneven if you keep it exactly the same as you expand to other social media and print materials.
Consistency in the cornerstone of a reliable visual brand, but consistency doesn't have to mean repetition. By adding variety, you can still create graphics and images that feel completely on brand, but still feel new.
Especially in digital marketing, you're fighting for your audience's attention - don't give them a reason to get bored.
And remember, your visual brand is bigger than just one image. Create a suite of images and templates you can use.
Allow for Growth
The biggest reason to have a flexible visual brand is to allow for growth. A flexible visual brand can adapt to new team members, new programs, and higher rates.
A flexible visual brand can be refreshed and shifted slightly as your business grows, without all the work of a rebrand. A flexible brand lends itself for easy, smooth growth.
In need of a visual brand? I design them.
I'm a brand designer who helps business owners who are tired of their marketing efforts just pulling "okay" results. I help them stand out and be remembered online by designing them a Noteworthy Visual Brand that attract their ideal clients - effortlessly.