Whether you’re aiming for a sophisticated, gentle, or mature brand personality, or you’re just a little color-phobic, there’s still plenty of subtle color palettes that are interesting and engaging.Read More
I've made a list of the seven most common logo mistakes I've come across in the hopes that you'll be able to avoid them in the creation of your logo and brand.Read More
No matter what color you use as your primary in your visual brand, a Christmas color palette can be designed around it.Read More
Okay, you DIY-ers, this one's for you. The fastest way to make a design look unprofessional is to mess up your typography. I'm here to help you avoid that.
In this post, I'll be going over basic typography terms, and some rules of thumb for typography use. This post is intended for a starting post, for those who don't know anything about typography.Read More
Secondary logos can be great tools for ensuring your visual brand is flexible and easy to implement, but they can be an intimidating nuance to your visual brand.Read More
Ever feel like your graphics are boring?
It may seem like a small problem, but in a digital age, when consumers have shorter attention spans than ever, the ability to capture attention with your graphics is more important than ever.Read More
But building a feminine visual brand doesn’t mean you have to sacrifice professionalism or adopt a casual tone.Read More
Pride & Prejudice (2005) is a great movie to study to learn how to use color to add to story. I’ve broken down the color palettes of the main characters and places featured to highlight how personality and mood is reinforced through color.Read More
This week I'm tackling some common misconceptions clients have had about designers based on my experience working as a brand designer. These misconceptions have put strain on our client/designer relationship, and caused frustration for both of us.Read More
It's easy to find posts celebrating the best new fonts available, but this post is my love letter to those versatile and practical fonts. These are the ten fonts I keep coming back to.Read More
Seeing creaors’ processes and behind-the-scenes content can give you a more realistic vision of the creative process, and following the evolution of someone's work over time is much more inspiring than finding a cute logo on Pinterest.Read More
Have you ever stared blankly at an empty page, fridge, or room? Sometimes the ideas just aren't flowing.Read More