A couple weeks ago, I talked about the benefits of having a flexible brand. This week I'm sharing what makes a visual brand flexible, so you can get all those great benefits.Read More
With that said, this month I researched visual brand "trends" for copywriters.
I use the term trends loosely, because what I'm looking for is patterns and similarities among top-Google-ranked businesses, not necessarily new visual brand styles.
Copywriters write text (copy) for advertising, marketing, and other business publicity materials, and for these visual brand examples, I looked only at freelance copywriters, not agencies that include copywriting services.Read More
Today I'm delighted to share an interview with Fran Ritchey, whose visual brand I designed earlier this year.Read More
All visual brands range in their level of flexibility, but a flexible brand is one that's able to adapt and expand without losing its core essence. Having a visual brand like that can be very powerful, for a few reasons.Read More
Design is intrinsically intertwined with psychology. Blue is used on websites to promote trust, because blue has a calming affect on people. We use bright, bold colors for buttons because that's what the eye looks at first.
To be a good designer requires understanding how your audience thinks.Read More
Blue is a calming color that makes us feel safe and relaxed. Peace is at the core of blue, but by adjusting how you use it, you can give different reasons for why your client feels peaceful.Read More
Mindset coaching is a specific niche of business or life coaching that focus on helping their clients overcome damaging held beliefs and mindsets that hold them back professionally and/or personally.Read More
Stock photos are more accessible than ever, meaning it's easier than ever to download some stock photography to use with your visual brand.
But stock photography can feel just like that - like stock photography - if you're not carefully choosing photos that cohesively blend with your visual brand.Read More
I continue to see these design decisions that frustrate me, and if I want the common person to have a better eye for design, someone has to say something.Read More
Green is generally is associated with nature and health, but more abstractly can represent growth, life, and technology.Read More
It's important to know your competition. You can learn what they're doing right, and what the market wants.Read More
Your brand personality is the foundation that keeps your visual brand consistent in feel, especially in situations when you can't really "brand" a part of your business.Read More