Social Images for Caitlin Bacher
Deliverables
1080x1080px images for social media
Process
Received copy from copywriter
Ideated based on the message of the image - whether I could mimic the message in the imagery or make the image scroll-stopping through bold or unusual imagery
Uploaded the final image to the company drive for the social media manager to schedule
Challenges
Keeping the images feeling fresh and new while still on-brand
Making a very limited color palette not feel limited
Solutions
Expressive typography grabbed attention for shorter and more emotion-based concepts
Infographic inspired images helped communicate more detailed or conceptual concepts
Rotating the color palette for posts allowed for switching up color combos
