Visual Brand for turquoise harbor family counseling

Deliverables

  • Logo suite

  • Color palette

  • Font styles

Process

  1. Discovery session with the owners of Turquoise Harbor to discover their goals, who they'll be serving, and how they want their practice to feel

  2. Researched local and online competitors ensure the brand would stand out

  3. Presented two visual brand options

Challenges

  1. Incorporating imagery reminiscent of the name without the brand feeling like a spa or a resort

  2. Owners wanted nods to Christian imagery without alienating non-Christian clients

Solutions

  1. Script fonts and decorative elements were avoided to keep a professional image

  2. Using a lighthouse to represent finding your way and safety - also can be a Christian symbol

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