Visual Brand for turquoise harbor family counseling
Deliverables
Logo suite
Color palette
Font styles
Process
Discovery session with the owners of Turquoise Harbor to discover their goals, who they'll be serving, and how they want their practice to feel
Researched local and online competitors ensure the brand would stand out
Presented two visual brand options
Challenges
Incorporating imagery reminiscent of the name without the brand feeling like a spa or a resort
Owners wanted nods to Christian imagery without alienating non-Christian clients
Solutions
Script fonts and decorative elements were avoided to keep a professional image
Using a lighthouse to represent finding your way and safety - also can be a Christian symbol