Banner design for cosmedical technologies

DELIVERABLES

1. 2-4 designed banners per month

PROCESS

1. The marketing director delivered the creative brief, which included the theme of the month, holidays, and featured products and the copywriter would send me the approved copy for the banner

2. Sourced and edited stock photos to match the brand

3. Referenced any related emails, blogs or flyers to ensure imagery was consistent

4. Designed banner and uploaded to company cloud filing for web designer's easy access

CHALLENGES

1. The banner is cropped differently on different sized screens

2. Keeping the banners distinct from one another but feeling cohesive with the banners being added and removed at different times from each other

SOLUTIONS

1. Left generous margins around to the edge of the banners so they key information would be visible regardless of cropping

2. Never use a texture or photo more than once, and alternate between soft cool and warm backgrounds to break up the banners