Visual Brand for Petaluma christian church

Deliverables

  • Responsive logo suite

  • Color palette

  • Typography styles

  • Icon set

  • Pattern design

Process

  1. Met with pastor of the church to discuss the character of the congregation, their goals, and the community the church is a part of

  2. Researched local environment and other churches in the community

  3. Presented three black and white logo suite options

  4. Took the selected logo suite and developed two color ways

  5. With the color palette set, developed out the rest of the visual assets and compiled them into brand guidelines for the pastor and the staff to use

Challenges

  1. Church logos can be generic due to the long history of symbolism

  2. Previous logo was outdated and didn't reflect the diversity of the congregation

  3. Logo suite had to be easy to use as it would be used by church staff and volunteers

Solutions

  1. Drew visual inspiration from the surrounding landscape

  2. Incorporated symbols directly from the mission statement of the congregation

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