Elevate Your Events Bifold Brochure for ASRT

Deliverables

1. Bifold brochure design

Process

1. Received copy and target audience information from the Corporate Relations department

2. Collected photos of the building from the archive and walked the building to get a feel for the space that could be reflected in the design

3. Laid out the different sections of information, prioritizing skimmability, legibility, and coherence

4. Created custom icons to highlight the key features of the building’s meeting spaces

Challenges

1. Connect the bifold to the ASRT brand but not have it overwhelm the design

2. Reflect the feeling of the building within the design to main the experience continuous from beginning to their event

Solutions

1. Used the ASRT navy and fonts to create coherence between the brochure and the brand, but used the photos and white space to make the building the focus of the design

2. Incorporated design elements from the building within the brochure’s design such as the natural wood baseboards for the lower border and accents and the soft wavy hallway design to break up the sections of content