Planting seeds campaign
Deliverables
Style tile
Logo
Flyer
Backlit display
Process
Met with ASRT President Heather Moore, Ph.D., R.T.(R) to discuss the goals and target audience for her presidential initiative
Developed three style tiles and presented them to Dr. Moore and ASRT leadership
With the chosen style tile, collaborated with the marketing department to create a backlit display and fliers to promote the profession at career fairs and educator events
Challenges
Create a sub-brand to appeal to students without abandoning the main ASRT brand design
Solutions
Used the main ASRT logo, navy, soft blue and stock image style from the main brand, but introduced a header font with personality and adjusted the green to be brighter and younger
