Landing Page for Caitlin Bacher

Deliverables

• Landing page built in Leadpages

Process

1. Received copy from copywriter and inspiration landing page from CEO

2. Built first draft of the desktop version of the page and sent to CEO and ad manager for feedback

3. Finalized desktop version of the page

4. Built out the mobile version of the page based on desktop design

Challenges

1. The timer Leadpages provides is clunky and quite larger, but needed to be included in the top bar

2. Inspiration provided by CEO was loud and unbalanced and a quite different tone than the Caitlin Bacher brand

Solutions

1. Used spacers to make the timer as small as possible and reduced the height of the hero section so that the above the fold section wasn’t just the timer and the hero

2. Used the basic structure and proportions of the inspiration as the initial building blocks, then used the Caitlin Bacher brand guidelines and styles to fill in and adjust the structure