Logo for US Electrical Corp

Deliverables

• Responsive logo suite

Process

1. Met with owners to discuss ideal clients, primary logo use cases, and overall vision for the suite

2. Went through three rounds of brainstorming to find a visual direction that both the clients and I were excited about

3. Presented the logo direction with two type styling options and two color ways

4. Final color way and type styling was chosen from the options, which finalized the suite

Challenges

1. Clients initially didn't have a strong sense of the visual style they were aiming for

2. Clients wanted periods included in "U.S."

Solutions

1. Bring clients into the ideation process - show more rough concepts than the usual 2-3 polished options

2. Use a grid system to balance the periods in the logo