visual brand for Ventursom
Deliverables
Responsive logo suite
Color palette
Typography styles
Process
Met with Matt for a brand discovery workshop to discover common themes between him, his offer and his ideal client to establish a brand personality that reflected what's important about all three
Presented the results of the brand discovery workshop and three mood boards that reflected the brand personality that was developed
Created and presented two logo suite option and one was accepted without further edits
Added a color palette and typography styles based on the chosen moodboard
Challenges
Brand had to be easy to implement by non-designers
Solutions
"Keep it simple, stupid" was a key focus of the project. Bold colors and a dynamic logo makes the brand feel fun and stand out without complicated design elements
