Logo for US Services and solutions
Deliverables
Responsive Logo Suite
Process
Met with owners to discuss ideal clients, primary logo use cases, and overall vision for the suite.
Designed three logo options, and presented each in three color ways
Added a rectangular option to the suite and built out logos
Added in requested periods to logo
Challenges
Clients wanted a logo that would work as a badge on a work uniform, but not be visually confused with any governmental badges as they work on military and government projects frequently
Clients wanted periods included in "U.S."
Logo had been designed for sister company, US Electrical Corp, and the logos needed to work together while remaining distinct
Solutions
Make typography dominate the badge/logo so it was quick to read on a uniform
Use a grid system to balance the periods in the logo
Keep similar typography to sister company, as well as the same navy, but introduce a bright red
