Monthly Flyers for CosMedical technologies

Deliverables

• 8.5x11” flyer once monthly

Process

1. Marketing director sent the creative brief at the beginning of the month outlining the focus & tone of that month’s marketing materials, including the flyer

2. Copywriter sent the finalized copy.

3. Created 1-2 layout options for the flyer and send to marketing director

4. Marketing director requested edits or approved the flyer

5. Finalized the flyer and uploaded to sales drive

Challenges

1. Flyers were often printed in-office by Cosmedical clients, so they had to be small file sizes that retained high print quality

2. Keeping the flyers interesting and fresh while maintaining a consistent look and feel

Solutions

1. Prioritize one main visual and then focus on elegant typography and color to keep the file size down

2. Stick to consistent type styles to make the flyers have some cohesion month to month